When the typical podcast intro just didn’t cut it anymore, some podcasters have taken a swing in a different direction, creating characters that embodied real feelings, interests and desires.Recently, I was listening to the CBC Radio One program O’Reilly and the Age of Persuasion. Terry, known for his insight into how marketing and advertising have forever permeated our lives, is an expert in the field and well worth listening to on a Saturday afternoon.What I have written below is my interpretation of Terry’s broadcast last weekend.When the traditional broadcast announcer just didn’t cut it anymore, advertising companies took a swing in a different direction, creating characters that embodied real feelings, interests and desires.The late 1950s and early 60s marked the end of one-way advertisements that ceased to boost a company’s ROI. This decade also brought a host of changes to the way that advertisers started communicating with their audiences.After a while, no one could relate to the stand-offish announcer, perched on his chair, wearing a tweed suit, and a hand cupped over one ear.Announcers, who had broken through the proverbial “Fourth Wall” in before, were not performing their function as they had in the past; they were not ‘getting through’ […]

Full Article At: KnowHow-Now.com Articles

Bookmark to: